If you are planning on using a billboard, you might be putting your business and brand out there. But what if you have a budget that allows you plenty of breathing room? If you do, why not consider a bulletin billboard.
This guide will explain what they are and the benefits of using them. These are the kind of ads that might be the top dog. They are large, in high-traffic areas, and people would fight for a spot where they can be on one of the largest billboards in the city.
If your business has got the cash and the resources, you might have the winning edge. Before you even consider a bulletin billboard, let’s take a look at the following so you can make a more informed decision.
Table of Contents
What is a bulletin billboard advertising?
A bulletin billboard is larger compared to a standard billboard. These are located on major highways and busy sections of the city. Because they are the largest option, these can grab the attention of a lot of people who are passing through the area.
Their design is large, eye-catching, and almost impossible to ignore. So if your business is advertising on one of these, you might be at a good advantage compared to your competition. This can outperform regular billboards by a considerable percentage.
Keep in mind that big cities like New York and Los Angeles among others will have billboards of this size. So you will be spending a huge sum of money to display your ad. If you are on a budget, this may not be the best option for you at this time.
A bulletin billboard will measure at just over 670 square feet. Thankfully, they are displayed outside where it can get plenty of room to display itself. If you want to get into measurements, these are measured at 14 feet by 48 feet.
Designing a bulletin billboard ad
If you want your bulletin billboard ad to be effective, it can come down to the design. Below is a basic blueprint that you can use to put an ad together that your target audience can enjoy. Let’s take a look at the following:
- High-quality images: You want images that are high in quality, relevant to your business, and grab the attention of your target audience. Straightforward and simple steps to take here.
- The copy: The message needs to be short, sweet, and to the point. You’ll want to stick to the message. If you are using two messages, make sure they follow the same rule.
- Call to action: You want the call to action to do its thing. Get people to take action such as visiting a website, shopping at your store and so on.
So it’s like any other ad (like a billboard). You have the image, the copy, and the call to action. The sizes may be different, but the concept will be the same.
What is the difference between bulletin billboards and regular billboards?
One of the major differences between bulletin billboards and regular ones is the size. Another one is where they are often displayed. A regular bulletin board will be found in small city streets and even the interstate highways.
Bulletin billboards will be mostly found in downtown areas and larger highways. In essence, the larger the traffic area, the larger the billboard might be. Bulletin billboards can also be electronic.
This means they can hold on to several ads at a time. One will be displayed for a certain time period. After this, an ad will switch into something else.
The rotation timing will depend on the billboard itself. They can be switched every five to ten minutes. You can even have your ad displayed on the billboard between certain times of the day.
Last but not least, bulletin billboards will cost more compared to regular billboards. Regular billboards may be pricey depending on the location like a downtown area or a high traffic part of the highway. Once again, it comes down to your budget.
Decide which billboard will be affordable for you. Because it can make or break your business marketing crusade of getting more customers.
Final Thoughts
Bulletin billboards are the perfect option for those that want to go bigger than normal. If you have the cash to do it, go for it. This will be great for someone that has a business in one of the largest cities in the country.
You could be a jewelry store in New York or selling sportswear in Los Angeles, these bulletin billboards will help you sell your goods fast. You could have a product or service that people are clamoring about.
Make sure your bulletin billboard has the right design and message. Otherwise, it can fail and you’ll have to go back to the drawing board.
